Flower shop journal

A day at the CGTA (Canadian Gift & Tableware Association Show)

This is the third year I have attended the CGTA, each and every year I am so impressed how well this show is organized and the quality of the seminars. This morning I attended a keynote address from Eric Ryan, cofounder of Method line of cleaning products. What an inspirational story and it sounds like a fun company to work for…a place where you bring your personality to work and a place where that is celebrated and explored. The founders have used ingenuity and creativity to develop and market their business using a variety of methods. I recently downloaded their book “The Method Method”, even though I have a completely divergent business, I always feel that there are elements that can be gleaned from other people’s examples.

As I move into the next phase of the flower shop’s development (as we transition into a new space at the end of September on Belmont and Bank) I am constantly thinking about what I can do differently. What will this new space look like? What products will I show case? Will I only offer floral designs (and floral accessories) or home and lifestyle products?-in store design classes and seasonal events? As the last seminar I took suggested, ask your clients (or as Eric Ryan calls them advocates) what they want? I’d love to hear from you, let me know what you would like to see in this new flower shop/ floral design studio/boutique in Old Ottawa south?

Co-owner of Alta Vista Flowers with my husband Michael LeRoy. We operate a full service flower shop that has been in business for 60 years, with our very dedicated staff.

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